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问答题Practice 2  For two or three candidates  Promotional Sales  I’m going to describe a situation.  Your company is considering promotional sales for the coming New Year.  You have been asked to help with the programme.  Discuss the situation together, and

题目
问答题
Practice 2  For two or three candidates  Promotional Sales  I’m going to describe a situation.  Your company is considering promotional sales for the coming New Year.  You have been asked to help with the programme.  Discuss the situation together, and decide what kind of promotional events are suitable and eye-catching.  * three minutes for groups of three candidates  Prompt material  Promotional events  ●Discount  ●Free samples  ●Instruction  ●On-site technical support

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参考答案和解析
正确答案: 【参考范例】
A: Hi, Rex. Are you available now? Tom and I would like to talk about the promotional events with you for we are asked to help with promoting sales for the coming New Year.
B: Go ahead.
A: Have you got any ideas on suitable and eye-catching promotional events?
B. At this time discount is always the most effective choice. When I went downtown yesterday, the streets were crowded with discount sales. People were crazy about buying all kinds of goods.
C: Discount is a good way. But you know, our price is already low enough and to offer bigger discount to the customers is not quite possible, otherwise, there will be little room for profits.
A: That’s for sure. So, is there any new events to attract people?
B: How about letting people experience our latest products? I mean we can offer free samples for people to use. With a better idea of the good quality of our products, people will buy our products instead of our rivals.
C: Good idea! And we can also offer detailed instruction and on-site technical support for our customers.
A: Good! I like this exhibition plan. Then, where will be ideal to carry out our exhibition?
C: I think some big conference centers or hotels will do. Since they will be located in the centre of the city, then the transportation will be no problem.
B: That’s right. Exhibition in big venues will definitely attract more attention and display our position in IT field.
A: OK, it is all most everything. Let’s talk about the details later.
解析: 暂无解析
更多“问答题Practice 2  For two or three candidates  Promotional Sales  I’m going to describe a situation.  Your company is considering promotional sales for the coming New Year.  You have been asked to help with the programme.  Discuss the situation together, and”相关问题
  • 第1题:

    问答题
    Practice 5  Discussion—about 5 minutes.  In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, and example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.  For two candidates  Flexible Working Time  Your company wants a flexible working time. You are asked to discuss about it.  Discuss the situation and decide:  ● Is it practical or not  ● name the advantages and disadvantages  For three candidates  Flexible Work Time  Your company wants a flexible working time. You are asked to discuss about it.  Discuss the situation and decide:  ● Is it practical or not  ● name the advantages and disadvantages  ● If needed, cite the accurate example to fight for/against it.

    正确答案: A: Well, the management’s proposal on flextime is today’s topic. What are your opinions on this?    .
    B: I think our staff members would be happy with this practical idea. They have complained that the present working time is too restricted. They say the working time should be flexible.
    A: In what ways?
    B: The company should allow the staff to build up a credit of hours to entitle them to take a few hours or a day off.
    A: But don’t you think there would be chaos?
    B: What do you mean by “chaos”?
    A: There would be no one in any department knowing who was in at what time. And people who phone the company or visit our company would get terribly confused.
    B: Well, I’m sorry to interrupt. In my opinion, we should make cover arrangements. When people are sick or when people take holiday the same kind of arrangements is made.
    A: Er. Mr. Brown, what are your views?
    B: Frankly, I think it’s difficult for our section to have flexible time. There are three of us in our section and we work as a team. Therefore, if we had anyone off then we wouldn’t be able to manage.
    解析: 暂无解析

  • 第2题:

    问答题
    Practice 1  Discussion—about 5 minutes  In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.  For two candidates  Program for New Staff  Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation.  Discuss and decide together:  ● why poor time management can become a major problem in companies.  ● what procedures could be adopted to ensure that time is managed effectively.

    正确答案: 【参考范例】
    A: Hi. As you know, these days our company is sort of out of control. Don’t you think so?
    B: Yeah. Everything appears to be in chaos here in our company. And that clearly has resulted from poor time management.
    A: You mean poor time management has led to all these problems? Why?
    B: When time is not well planned within a company, they usually do not distribute blocks of time to specified tasks. They do not have a definite clue of when they should finish a certain task.
    A: I think they often ignore the ordering of priorities. I mean certain tasks need our prior attention. But in the company every task is treated equally, even though it is a very important task.
    B: That’s the point. So time should be planned in line with the significance of the tasks we need to deal with.
    A: So what do you think we can do in order to manage time effectively here in our company?
    B: You mean what means we can adopt?
    A: Sure. That’s what our boss is asking us to do, right?
    B: Right. I think we’ve got a lot to do. First, we should make all the staff members aware of the importance of effective time management to our company.
    A: Yes, I think instruction in time management will be useful for them, especially those in supervisory positions.
    B: Great. Perhaps we can run a few training courses for them. If necessary, we may invite some professionals from outside to help us.
    A: Another thing we can do is to make all the managers, or even every employee, think of a job description of their own. Only in this way, can they be pretty sure about what they are accountable for and what they are not.
    B: Yes, that’s a good idea. And I think, the top managers of our company should make a set of rules with regard to what sort of jobs should be given priority to. In this way, we can confirm that significant tasks are handled first.
    A: Good idea. So in conclusion, our company should run a few training courses, and every employee should write down a job description of their own.
    B: And rules should be made about what sort of job should be given priority to.
    解析: 暂无解析

  • 第3题:

    问答题
    题目要求:  In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the task prompt, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.Practice 1  For two or three candidates  I’m going to describe a situation.  Your company is going to rent offices. Talk together about the topics you could include when you decide to rent offices. Decide which 3 topics you think are most important.  * three minutes for groups of three candidates  Prompt material  Topics to include  ●Location  ●Cost  ●Transportation  Follow-up questions:  (l) Are facilities important when renting office? (Why? / Why not? )  (2) Do you think security system should be safe? (Why? / Why not? )  (3) Why do big companies also choose big office buildings? (Why? / Why not? )

    正确答案: 【参考范例】
    A: You see. Our company is thinking about renting offices. What do you think should be taken into consideration before making a decision?
    B: I think first we should consider the location. The offices should be better in the commercial area of the city, for it is easier for our company to be found and to exchange information with other companies in the area.
    A: You are right. A good location will allow a company to do business more efficiently.
    B: Moreover, I think cost is another factor that we need to consider. If the location is in the commercial area, the cost of renting may be very high.
    A: That’s true. If the cost of the location is too high, it will certainly exceed the company’s budget. But if the price is reasonable, we can take it. After all, the cost should be on the average of the city.
    B: Absolutely. What about the transportation?
    A: The location should have good transport connection, and the transportation should be very convenient, linking the bus stop, subway, high way, the airport or the harbor. Then, the customers can get to our company without too much difficulty. .
    解析: 暂无解析

  • 第4题:

    问答题
    Practice 2  Discussion—about 5 minutes  In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.  For two candidates  Compromise on price  You have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off.  Discuss the situation together and decide:  ● which kind of activities would be suitable for a successful deal.  ● how much are you to step down  For three candidates  Compromise on Price  You have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off.  Discuss the situation together, and decide:  ● Which kind of activities would be suitable for a successful deal.  ● how much are you to step down.  ●·how to show your sincerity.

    正确答案: 【参考范例】
    B: Well, it’s really a pity that we didn’t reach any agreement on price at our last meeting. I think it’s not sensible for either side to persist in his own terms. We can make some progress.
    A: Yeah. 1 can’t agree more. In consideration of making a deal before their closing visit to our corporation, I’m also ready to make some concessions.
    B: How much are we to step down?
    A: How about coming down by… er, 3 percent.
    B: By what?
    A: By there percent.
    B: Ah, honestly speaking, the price you offer is really not reasonable. Almost it should be forbidden if I may say. You know, we have to keep the ball rolling.
    A: You might have some good suggestions in mind. Air your opinion, please.
    B: How about meeting each other half way? Each steps a bit backward so that business can be done.
    A: Maybe you are right.
    Question: Do you think they are likely to accept the quotation you offer this time, B?
    B: Well, I think they would. You know, supply exceeds demand at present and this situation is likely to continue for a long time yet, let alone that theirs have no advantages in quality, design, style or color assortment.
    解析: 暂无解析

  • 第5题:

    问答题
    Practice 5  ● You are a manager in a company which manufactures office furniture. Next month you are going to New York to discuss an important contract.  ● Write a note to your assistant:  ● Saying when you want to leave and return;  ● Telling her which hotel to book.  ● Write 30-40words.

    正确答案: 【参考范文】
    Tuesday, 4 June
    Linda,
    A quick note to let you know that I’m going to New York next month. Could you please reserve a flight on 3 July and the return on 7 July?
    Please book a room at the Hilton Hotel for me.
    David
    解析: 暂无解析

  • 第6题:

    问答题
    Practice 3  ● You are going to inform your subordinates of a meeting on sales promotion.  ● Write a memo to area sales managers saying:  ● When and where the meeting will be held;  ● What materials should they prepare.  ● Write about 30—40 words.

    正确答案: 【参考范文】
    Memo
    From: Sales Supervisor
    To: Area Sales Managers
    we’re planning to hold a sales meeting from 14: 00 to 16: 00 next Tuesday in room 009. You’re required to hand in plans of sales promotion before the meeting. Please get them ready ahead of time.
    解析: 暂无解析

  • 第7题:

    问答题
    Practice 1  ● Your company ordered from Maximum Company 50 tables. But when the goods arrived, you found that the sides of nearly all the tables are badly scratched. The damage appears to have been caused by rough handling before dispatch.  ● You are asked to write to Mr. Cooper, sales manager of Maximum, and complain about the damage.  ● Write about 60—80 words.

    正确答案: 【参考范文】
    Dear Mr. Cooper,
    We duly received the 50 tables from you, but regret to tell you that we find that the sides of nearly all the tables are badly scratched.
    It seems that the damage has been caused by rough handling before the dispatch, so we would appreciate it if you could inform us of what measures you are about to take as for the compensation for the damage as soon as possible.
    We look forward to hearing from you soon.
    Yours sincerely,
    Signature
    解析: 暂无解析

  • 第8题:

    问答题
    Practice 7  ● You are the Manager of the Marketing and Sales Department of a Computer Manufacturing Firm. The Managing Director has asked you to prepare a proposal for sales promotion of the new product—computer PC06.  ● Write a proposal for the Managing Director:  ● giving the reasons for writing the proposal  ● suggesting the principal strategy for the proposed promotional activities  ● giving the categories of promotional activity that the policy should cover  ● explaining the promotional activities will be within the total proposed budget and benefit the promotional activities would bring.  ● Write 200-250 words on the separate answer paper provided.

    正确答案: 【参考范文】
    Proposal for sales promotion of the new product (computer PC06) According to your request in your memo of 26 June, I am sending to you my proposal for sales promotion activities for the new product—Computer PC 06.
    It is already agreed that since our prime prospects are to be found in the professions, the industry trade, and other administrative organizations, our advertising campaign will be targeted at this market segment instead of the mass consumer.
    Therefore, the principal strategy for our promotional activities will be to offer our authorized dealers an effective stimulus and support. But we are not supposed to ignore the potential effect of a well-planned promotional policy including retail outlet displays.
    So the categories of promotional activity our policy needs to cover are as what follows:
    1. Promotional literature
    2. Trade promotions
    3. Point-of-sale display
    4. Financial incentives for the consumer
    5. Brand image
    6. Consumer services
    We trust the following specific promotional activities will be within the total proposed budget and the allocation of that for each item will be made accordingly:
    1. Special discount will be offered to retailer and dealers who order large quantities of goods on consignment.
    2. Product brochures and product line catalogues will be available to potential customers upon request.
    3. There will be free trial periods of 7-10 days for potential customers.
    4. Good after-sales service will be provided.
    It is likely that the cumulative effect of the above promotional activities and the advertising campaign will encourage public recognition of the new product—Computer PC 06. We are looking forward to discussing with you about these recommendations.
    解析: 暂无解析

  • 第9题:

    问答题
    Practice 7  ● Your company has planned three training courses:Foreign Language Development, Changes in Technology, Management Skills.  ● You have been asked to write a report, recommending the course you think would be most useful for people who do the same kind of job as you.  ● Write the report, saying which course you have chosen.  ● Explain why you feel it would be the most useful and why the others are not so suitable.  ● Write 200-250 words on your Answer Sheet.

    正确答案: 【参考范文】
    To: Mr. Walker, Human Resources Director
    From: Zhang Gao, Translating Coordinator
    Date: May 16, 2012
    Subject: Management Skills Most Suitable for Foreign Language Translators
    The Company has planned three training courses for all foreign language translators for the next three months and I have been required to recommend one course as being the most suitable.
    The three courses from which a choice may be made are as follows:
    (i)English Language Development; (ii) Changes in Technology; (iii) Management Skills.
    All translators in the Company have college degrees in English Language and a lot of colleagues in our field have postgraduate qualifications in Translation or Linguistics. Since English Language Training Course of the Company is only to Diploma level and contains nothing new to us, it is not useful for us and is best left to other colleagues.
    Two months ago all Company’s translators finished an excellent “Changes in Technology” course, which brought us up-to-date information on use of machine translating and personal computers. Obviously, there is no need for us to attend the “Changes in Technology” course again.
    Undoubtedly the “Management Skills” course is the best choice for the Company’s translators. Recently it has been announced that next year our department will be divided into four sections, each of which will serve a specific division of a much-expanded Company. We will recruit twenty new English Language graduates as new translators, five to each section. We four existing translators will be promoted as Heads of Section.
    All four of us are shortage of management skills and, when we manage our own sections, such skills will be indispensable. As a result, I will recommend without hesitation that all translators be enrolled for the “Management Skills” training course.
    解析: 暂无解析

  • 第10题:

    问答题
    Practice 5  For two or three candidates  I’m going to describe a situation.  The retail company you work for is planning to improve its website. Talk together about some of the things that are important for the improvement of the website and decide which 3 you think are most important.  * three minutes for groups of three candidates  Prompt material  ●Contents  ●Design  ●Computer system  ●Personal firewall  Follow-up questions:  (1) Do you think a company’s website is important?  (2) Do you often surf the internet to get some useful information?  (3)What are the advantages for a company to have a website?

    正确答案: 【参考范例】
    A: Our company is planning to improve its websites. What do you think is important to think about?
    B: I am thinking about up-to-date contents, because our website visitors will expect up-to-date contents from us.
    A: That is for sure. A well-designed website, together with consistent up-to-date contents will attract more customers and as a result the number of website visitors will be increased.
    B: Exactly. Moreover, it is also important to buy an up-to-date computer system to replace the existing system.
    A: I agree with you on that. With an up-to-date computer system, we will be able to use the latest software and many mechanical breakdowns can be avoided.
    B: Right. By avoiding troubles, we can save much time.
    A: In addition, it is of significant importance to install a personal firewall. A powerful personal firewall can prevent hackers from taking control of the remote system, thus avoiding the possible damage into the organization’s central network.
    B: I totally agree with you. To sum up, up-to-date contents, up-to-date computer system and a personal firewall are the three important factors to consider for the improvement of the company’s website.
    解析: 暂无解析

  • 第11题:

    问答题
    Practice 10  ● You are the general manger of a company, write a memo to your sales manager.  ● Ask him to attend a meeting to discuss affairs about the promotion expense of your company.  ● Mentioning the time of the meeting.  ● Asking him to bring materials needed.  ● Write 30—40 words on your answer sheet.

    正确答案: 【参考范文】
    Memo
    To: Sales Manager
    From: General Manager
    Date: 3 July, 2012
    Subject: Meeting on promotion expense.
    There will be a meeting to be held on 9 Thu. at 14:00 to discuss the promotion expense of our company. You should take a detailed report on the promotion expense with you. If you have further questions, please contact me.
    解析: 暂无解析

  • 第12题:

    问答题
    【参考范例七】PART 2Describe a person you live with or used to live with. You should say:  when you lived together  what is special about this person  whether you live together now  and explain why you choose this person to talk about.You will have to talk about the topic for one or two minutes.You have one minute to think about what you’re going to say.You can make some notes to help you if you wish.

    正确答案: I’d like to talk about my grandfather who is a very caring and kind person. We have lived together for many years. My grandfather was a middle school teacher in his hometown. He managed to send all of his to school though his salary was very low. He thought education is very important through a person’s life. I was brought up at my grandfather’s home. He taught me a lot of knowledge and he was very kind and nice to me. I never forget the efforts he made to help me read. He was a patient person and taught me as much as he could. He spent much time helping me and teaching me the right way to read. At last, the way worked. I learned to read quickly. When I was to be in the middle school, I left grandfather’s home and I missed him very much and the lessons I learnt from my grandfather always kept in mind.
    解析:
    描述一个和你住在一起或者曾经和你住在一起的人。考生应说明这个人跟自己的关系,他/她是一个什么样的人;自己什么时候跟他/她住在一起,他/她对自己的影响等;并说明自己对他/她的评价。

  • 第13题:

    问答题
    Practice 6  ● Your company wants to choose a new Overseas Sales Manager. You are asked to draft a want-advertisement to be posted on the Internet of your company.  ● Write an e-mail to all staff:  ● stating what position is wanted and what abilities are required,  ● saying what documents are needed when applying,  ● pointing out for how long this position holds.  ● Write 30—40 words on the opposite page.

    正确答案: 【参考范文】
    To: All staff
    From: Mary Brown
    Date: 6 June 2008
    Subject: An Overseas Sales Manager Wanted
    Dear all,
    A new Overseas Sales Manager is needed for the next financial year in France. The applicants should have three years’ working experience abroad and strong leadership skills. Fluent French ability will be an asset. Please take your CV and Reference documents when applying for the position.
    Thanks!
    解析: 暂无解析

  • 第14题:

    问答题
    Practice 4  ● A foreign business associate is visiting your company for three days. You have been asked to organize the visit and plan appropriate entertainment.  ● Write a letter to the visitor outlining a timetable for the visit and describing the activities you have planned.  ● Write 200-250 words on your Answer Sheet.

    正确答案: 【参考范文】
    Dear Richard,
    Further to our discussion of 6 May, I’m writing to present the scheduled programme during your visit to our company(12—15 May). I‘ll be waiting at the airport on Tuesday morning. If the airliner arrives on time, I’11 take you right to your hotel. Then you can have a rest and refresh yourself. As Mr. Cooper desires to see you before the meeting, you will have a private talk. After that we’ll travel to the company site for the meeting which according to the schedule will run form 15:30 to 17:00. Since that will be a busy day, I recommend a complete relaxation at a nearby entertainment centre. Wednesday’s meeting is due to start at 10:00a.m. A limousine has been arranged to collect you from the hotel at 9 : 40a.m. As the meeting will last for a whole day, we will have a working lunch. When work’s finished, you’11 have some free time at your disposal before attending a welcome banquet to be held at The Sheraton Hotel at 19: 00.
    We have enter your name for the Tennis Tournament (9:30 a.m on Thursday morning). Mr. Cooper will pick you up at the hotel at 9:00a.m. Then there is a cocktail party at 12:30 a.m, which some important local government officials will attend.
    A sedan will pick you up at your hotel at 9:50a.m on Friday morning to send you to the airport in time for your return flight at 11:50a.m. I’m looking forward to seeing you on the 12th. At the meanwhile, if you have any questions, please do not hesitate to contact me at 01082253922.
    Yours sincerely,
    Mary Young
    Personal Assistant to Mr. Cooper
    解析: 暂无解析

  • 第15题:

    问答题
    Practice 3  Discussion—about 5 minutes  In this part of the test you are given a discussion topic. You have 30 seconds to look at the task promptly, an example of which is below, and then about three minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.  For two candidates  Satisfaction Survey  The company you work for has conducted a satisfaction survey. We all know customer satisfaction is essential to the survival of our businesses.  You have been asked to find out whether customers are satisfied.  Discuss the situation together, and decide:  ● how to find out whether the customers are satisfied  ● what to ask in a customer satisfaction survey.

    正确答案: 【参考范例】
    A: We all know customer satisfaction is essential to the survival of our businesses. How do you think we can find out whether our customers are satisfied?
    B: In my opinion, in order to find out whether our customers are satisfied or not, the best and most direct way is to ask them.
    A: Certainly many ways can be adopted to ask them whether they are satisfied with our company, our products, and the service they received. Can you name some common ways?
    B: Sure. we can ask them face-to-face when they are about to walk out of our store or office. In addition, we can also call them on the phone after their visits and ask how they feel about our products and service.
    A: Well. Good idea. Any other ways?
    B: Mail them a questionnaire is also an option. This technique has long been used, which turns out to be quite effective
    A: As far as I am concerned, we can ask certain questions in a customer satisfaction survey to get to know their expectations and to collect information about what need to be changed and what need to be maintained to increase their satisfaction.
    B: By all means basic customer satisfaction questions should be asked, like “ Are you satisfied with the service you received?” Still, we need to ask the customers loyalty questions, for instance “What are the chances of you recommending our products/services to others?” Plus, some research needs to be done to know what the customer like and don’t like about the products, services and the company.
    A: That is the point.
    Follow-up questions:
    (Q=question   A=answer)
    Q1: Do you think feedback from customers is the most important thing to consider? Why or why not?
    A: Yes, their feedback can reveal a lot and be very useful. You can improve your products’ quality accordingly. ﹨No, it is not wise to completely depend on that, since some customers may not take it seriously when answering questions.
    Q2: Is it essential to consider competitors’ products? Why or why not?
    A: Yes. By comparison, you can know the differences and try to do a better job. ﹨No, feedback from customers is more reliable
    Q3: Which is more important when aiming to improve customer services, staff training or customer satisfaction survey?
    A: I would say staff training is the fundamental way to improve customer services.﹨Customer satisfaction survey can be more effective in improving customer satisfaction.
    Q4: How often should you conduct a customer satisfaction survey?
    A: As is said, the most wise way is to conduct a customer satisfaction survey often enough to get the most information, to upset the customers, but not so often as to upset the customers”.
    Q5: Have you ever thought about what to do with the answers from a customer satisfaction survey?
    A: Yes. The answers from different customers need to be compiled and used to predict trends.﹨No, feedback alone is not enough and further research together with other surveys needs also to be conducted.
    解析: 暂无解析

  • 第16题:

    问答题
    Practice 6  Discussion—about 5 minutes  In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.  Time Management  Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation.  Discuss, and decide together:  ● Why poor time management can become a major problem in companies  ● What procedures could be adopted to ensure that time is managed effectively.

    正确答案: 【参考范例】
    A: Hi, as you know, these days our company is kind of out of control. Don’t you think so?
    B: Yeah. Everything appears to be in chaos here in our company. And that clearly has resulted from poor time management.
    A: You mean poor time management has led to all these problems. Why?
    B: When a company does not have a well-planned time-schedule, they usually do not distribute blocks of time to specified tasks. They do not have a definite clue of when they should finish a certain task. And
    A: And I think the ordering of priorities is often ignored. I mean the urgent tasks need completing first. But in our company every task is treated equally, even though it is a very urgent task.
    B: That’s the point. So time should be scheduled based on the importance of the tasks we need to handle.
    A: So what do you think we can do so as to manage time effectively here in our company?
    B: You mean what methods we can adopt?
    A: Sure. That’s what our boss is requiring us to do, right?
    B: Right. I think we’ve got a lot to do. First, we should make all the staff members aware of the importance of effective time management to our company.
    A: Yes, I think instruction in time management would be useful for them, especially those in supervisory positions.
    B: Right, perhaps we can run a few training courses for them. If necessary, we may invite some professionals from outside to help us.
    A: Another thing we need to do is to make all the managers, or even every employee, come up with their own job description. Only in this way, can they be pretty sure about what they are accountable for and what they are not.
    B: Yes, that’s a good idea. And I think, the top managers of our company should make a set of rules with respect to what sort of jobs should be paid prior attention. In this way, we can confirm that important tasks are coped with first.
    A: Good idea. So in conclusion, our company should run a few training courses, and every employee should write down their own job description.
    B: And rules should be made as to what sort of job should be paid prior attention.
    解析: 暂无解析

  • 第17题:

    问答题
    Practice 4  Discussion—about 5 minutes  In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.  For two candidates  Business Seminar  Your company is going to hold a seminar on a certain topic about marketing  You have been asked to help with the preparation for the seminar.  Discuss the situation together and decide:  ● What facilities and seminar arrangements you will need to make  ● Who you are going to invite to attend the seminar and how to contact them  For three candidates  Business Seminar  Your company is going to hold a seminar on a certain topic about marketing·  You have been asked to help with the preparation for the seminar.  Discuss the situation together and decide:  ● What facilities and seminar arrangements you will need to make  ● Who you are going to invite to attend the seminar and how to contact them  ● Where and when you will hold the seminar

    正确答案: 【参考范例】
    A: You know, there is going to hold a seminar about marketing.
    B: Yeah, I just want to have a talk with you about that. What facilities and seminar    arrangement do you think should we make?
    A: Well. I think we should prepare whiteboard and water pen, a projector, computers.
    B: Yes, I agree with you , what’s more, I think we also need drinking machines and coffee machines.
    A: Yeah. You remind me of something. We also need some secretaries.
    B: I share your view on that. Who are we going to invite to attend and how to contact them?
    A: What about inviting some senior marketing managers and some specialists on marketing to give speeches?
    B: Nice. We have to hire some interpreters to make the meeting go through well.
    A: That’s right. Some of them may not speak English well.
    解析: 暂无解析

  • 第18题:

    问答题
    Practice 4  ● Your company is planning to launch a new mode of cellphone. You have been asked to do some research and put forward a proposal.  ● Write your proposal, including the following:  ● when and where to launch the cellphone,  ● promotion activities to go with the launch,  ● possible benefits that the launch will bring to the company,  ● possible risks involved.  ● Write 200—250 words.

    正确答案: 【参考范文】
    Introduction
    This proposal aims at recommending the time and location to launch our new mode of cellphone and suggesting ways of promotion.
    When and Where
    Time: Since students are the target customers of our new mode of cellphone, the best promotion time will be the summer holiday when new college students are leaving home and have to buy cellphones to communicate with their family.
    Place: our best choice is the Victory Shopping Mall located near the campus, as the square in front of the mall has enough space for the launch and there are a dozen colleges around the mall.
    How and What
    We strongly suggest the following promotion activities:
    Promotional flyers: We should create high-quality promotional flyers that tell customers of competitive price and the advanced quality of our product. Our key features and after sales service should also be included in it .
    Promotional video: Simple, short-length product demonstration videos are really noticeable. We can show that our cellphone can be used everywhere in the world in the video.
    Coupons: Most customers love coupons and a $20 coupon can stimulate sales volume of our new cellphone.
    Possible benefits
    These promotion approaches will help achieve success for the new product and as a result have a positive impact on the company identity.
    Possible risks
    The possible risks involved in these promotions are that in summer it rains a lot and maybe there will not be many participants on a rainy day. Therefore, we should pay attention to weather forecast and make a good preparation for a rainy day.
    解析: 暂无解析

  • 第19题:

    问答题
    Discuss, and decide together:  ● What measures are most effective for identifying new export markets?  ● How to maintain sales in export markets?

    正确答案:
    【参考范例】
    Candidate A=A Candidate B=B
    A: Well, first of all, we should generalize the main points in the article. The first point is to highlight the importance of adaptation. When the company started its globalization, it had to decide which product lines to begin with. The company had a framework to identify product lines that were suitable for early globalization. Each line of business in the company’s portfolio had to be evaluated along two dimensions, that is potential pay-off (expected returns) and potential risk (degree of local adaptation required).
    B: I see what you mean. Well, it’s true that we had made a lot of efforts on adaptation of our products. Each line of business in the company’s portfolio had been evaluated along two dimensions with the first dimension focused on the potential profits of globalization and the second dimension on the level of adaptation that was required to enter foreign markets.
    A: Although you’re comments are well meant, they are a little vague. Enough detailed information should be given about it. Because any new development involves risk, great degree of local adaptation means great risk of failure. While the good brands could offer globally standardized services successfully, the retirement communities and the long-term-stay companies would demand far more local adaptation. Thus, full-service companies provide both a greater pay-off and less risk, so they are the best candidate for globalization. We should inform the readers of the way to maintain sales in export markets.
    B: Yes, you’re right. As to how to maintain sales in export markets, firstly, we need to put the famous brands into the framework. After that we should try to keep a worldwide presence. A worldwide presence will add value to a company. Maintaining a company presence refers to maintaining its sales in export markets. To adapt a product for a foreign market could involve risks. Therefore, we need to conduct a study about feasibility first.
    A: Absolutely. Besides, companies should try to get advice from consultants on choosing the right products to export. The consultants shall also give advice on choosing the most suitable foreign market and on the best way to enter a market. Then, what about the specific steps to enter a foreign market? What do you think are the safest method for it?
    B: Well, as you may know, the safest method for a company to enter a foreign market is to have an agreement with a local company. And another safe method is to set up its own local production. It is also comparatively safe to find a joint venture partner.
    解析: 暂无解析

  • 第20题:

    问答题
    Practice 3  ● Your manager is considering whether to purchase or to rent a new company premise. He has asked you to write a report concerning this.  ● Write a report for your manager, including the following information:  ● what you know about the premise,  ● why it is good for you to take the relevant action,  ● how your company would benefit from it.  ● Write 200-250 words.

    正确答案: 【参考范文】
    To: Manager
    From: Will Smith
    Date: Oct.23, 2012
    Subject: New Premise
    Introduction
    The Health, Safety, and Environmental team and the Admin Team jointly inspected our targeted premise-16th floor of the Fortune Building. It is an upscale office building with very good facilities such as parking lot, and A/C. The top floor of the building is what we are looking at. It is quoted 100 per square meters per month.
    Recommendation
    We, the working team, suggest that we would like to take this premise. We made this decision after inspecting a dozen of office buildings in the three month’s. The judgment is made in terms of the cost, fame and accessibility. The schedule of its availability can also satisfy our schedule of moving.
    Conclusion
    In the downtown area, this is the ONLY new office building. Locating in the downtown area means that we get much closer to all our suppliers and customers. This will make us more appealing and bring us convenience, and also save our people time, cost and energy to travel from what we are now to the downtown area. The building has really very good fame that matches us as a Multi-National Company better than before. With respect to cost, our planned budget is enough to cover the cost, and according to the agency the offer is negotiable.
    解析: 暂无解析

  • 第21题:

    问答题
    Practice 3  For two or three candidates  I’m going to describe a situation.  You are going to look for a job. Talk together about the topics you could include when you decide to look for a particular job. Decide which 3 factors you think are most important.  * three minutes for groups of three candidates  Prompt material  Factors to consider  ●Chance of promotion  ●Salary  ●Responsibilities of post  Follow-up questions:  (1) Is salary the most important thing for you?  (2) Which one do you prefer, a well-paid job that is boring or a low-paid job that you like very much?

    正确答案: 【参考范例】
    A: Congratulations! I heard that you have graduated, and that is something worth celebrating.
    B: Thanks. As a matter of fact, I’m now looking for a job.
    A: Really? Then what factors do you think are the most important ones?
    B. I would say the chance of promotion. With the prospect of getting a promotion, I may work harder. If the job is one with a bright future, I may get many chances of promotion.
    A: That’s reasonable. What else do you have in mind?
    B. I am thinking the salary can not be too low. With a low salary, I don’t know if I will still have the motivation to do the job well. Nevertheless, the salary should suit the importance of the position. What do you say?
    A: That’s for sure. Although salary is very important, it does not mean everything. Compared with the salary, I think the responsibilities of post are more important. More responsibilities mean the greater importance of the post..
    B: That does make sense. If I can do the job well, I may get promotions.
    A: Exactly.
    解析: 暂无解析

  • 第22题:

    问答题
    Practice 8  ● You work for a company, which produces laser printers. You are visiting another company, Softcell, to buy some computer software for your department. They have expressed an interest in your company’s printer and you would like to take twenty brochures and three sample printers with you.  ● Write a short note to Mr. Jim Asana, the sales manager.  ● Ask for his permission to take these items;  ● Explain why you want them;  ● Mention the time and date when you want to collect them.  ● Write 30—40 words on your answer sheet.

    正确答案: 【参考范文】
    To: Mr. Jim Asano
    I wonder if I could take twenty brochures and three sample printers with me when visiting Softcell. They have expressed an interest in our printers. I would like to collect them at 8 a.m. Monday morning.
    解析: 暂无解析

  • 第23题:

    问答题
    Write a memo in about 50 words. You are the Personnel Manager of a company, and have been approached by your IT Department to recruit three new members of staff. Write a memo to Miss Kate Bush, the Manager of the IT Department, ·informing her you have received over 100 applications and have selected 10 candidates for interview, ·telling her you will write to the candidates inviting them for interview, and ·asking her to tell you the time and the place of the interview.

    正确答案: To: Miss Kate Bush
    From: your name, Personnel Manager
    Subject: IT Department job interview
    Date: April 18, 2013
    I have received over 100 applications for the three new positions in the IT Department and have put together a short list of 10 candidates. I will shortly write to the candidates inviting them for interview. Please let me know when and where you would like the interview to take place so that I can inform the candidates when I write to them.
    解析: 暂无解析