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The challenge that newspapers faced from the website is______.A．the display ads and the classified adsB．the classified ads and the small text-adsC．the small text-ads that appear alongside search enginesD．the localization of website and more elaborate serv

题目

The challenge that newspapers faced from the website is______.

A．the display ads and the classified ads

B．the classified ads and the small text-ads

C．the small text-ads that appear alongside search engines

D．the localization of website and more elaborate service

相似考题

1.The agency is more () with making arty ads than understanding its clients(客户).A、concernB、concernedC、concerningD、to concern

2.The life in ________ is much more peaceful than that in ________.A.a big city...the countrysideB.a small town...a small villageC.a big city...a small villageD.the countryside...a big city

3.Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.A．a cooking utensilB．new child"s toyC．tinned fruitD．household soap

4.The basic input device on a small computer is a () .A、keyboardB、printerC、A display screenD、card reader

参考答案和解析
正确答案：D
根据Excerpt4中内容可知，搜索广告可以像小广告一样起作用，并且，随着网站向网络用户开发本地化的、更细致的服务，搜索广告将逐渐挑战印刷分类广告。这说明，面临的挑战是网络本地化，并且提供更细致的服务。D与此意符合，为正确答案。
更多“The challenge that newspapers faced from the website is______.A．the display ads and the classified adsB．the classified ads and the small text-adsC．the small text-ads that appear alongside search enginesD．the localization of website and more elaborate serv”相关问题

  • 第1题：

    According to the text, newspaper is losing profits in job ads because（ ）

    [A] their prices are too high

    [B] the employment rate is quite high

    [C] Internet company provides free services

    [D] competition among newspapers is tight


    正确答案：C

  • 第2题：

    High clouds, composed of small white flakes or scaly globular masses, and often banded together to form a mackerel sky, would be classified as ______.

    A.cirrus

    B.cirrocumulus

    C.altostratus

    D.Cumulonimbus


    正确答案：B
    高云，由小白斑雪片或鳞状球团组成，且经常联合在一起形成鱼鳞天，将被分类为卷积云。

  • 第3题：

    资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.
    By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.
    The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.
    In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.
    Here are some key takeaways from the report:
    Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.

    What is one of the main driver（s） to the growth of native display and revenue?

    A.The rise of compound annual growth rate.
    B.The rise of social platforms.
    C.The rise of sponsored content.
    D.The rise of publisher websites.

    答案：B
    解析：
    本题考查的是细节理解。
    【关键词】main driver; growth of native display and revenue
    【主题句】最后一个自然段The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.原生视频广告的兴起，尤其是在社交平台上，将成为推动这一增长的主要动力之一。
    【解析】本题的问题是“对于原生展示和收入增长的主要驱动因素之一是什么？”。选项A意为“复合年增长率的上升”；选项B意为“社交平台的兴起”；选项C意为“赞助内容的崛起”；选项D意为“出版商网站的崛起”。根据主题句可知，原生展示和收入增长的主要驱动因素之一是社交平台的出现，故选B。

  • 第4题：

    资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.
    By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.
    The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.
    In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.
    Here are some key takeaways from the report:
    Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.

    The passage is most probably an excerpt from____.

    A.a business history book
    B.a textbook about advertisement
    C.a business report website
    D.an introduction of a novel

    答案：C
    解析：
    本题考查的是判断推理。
    【关键词】passage; an excerpt from
    【主题句】第5自然段Here are some key takeaways from the report:
    这里是从报告中摘取的一些关键点。
    【解析】本题的问题是“本文最有可能摘自哪？”。A选项意为“一本商业历史书”；B选项意为“一个关于广告的教材”；C选项意为“一个商业报告网站”；D选项意为“一本小说的介绍”。 根据主题句可知，文章一直在提到商业报告，因此最有可能摘自一个商业报告网站，故选C。

  • 第5题：

    机载ADS-B应用功能可分为（）

    • A、ADS-BIN
    • B、ADS-BOUT
    • C、A与B均包括

    正确答案:C

  • 第6题：

    Which three are current small business needs for technology investments? （）

    • A、be more productive
    • B、plan for today
    • C、work from anywhere
    • D、reduce reliance on technology
    • E、serve customers better
    • F、minimize network investments

    正确答案:A,C,E

  • 第7题：

    ADS-C和ADS-B的本质区别在于（）。

    • A、ADS-C提供的位置信息精度比ADS-B高
    • B、ADS-C需要数据收发双方约定通信协议
    • C、ADS-C覆盖范围比ADS-B小
    • D、ADS-C的数据更新率比ASD-B高

    正确答案:B

  • 第8题：

    在第一次转换时，机长和副驾驶位的PFD分别由谁提供大气数据信息的显示（）

    • A、机长位ADS1，副驾驶位ADS2
    • B、机长位ADS3，副驾驶位ADS3
    • C、机长位ADS2，副驾驶位ADS1
    • D、机长位ADS2，副驾驶位ADS3

    正确答案:B

  • 第9题：

    多选题
    which three are current small business needs for technology investements?（）
    A

    minimize network investments

    B

    reduce reliance on technology

    C

    plan for today

    D

    be more productive

    E

    work from anywhere

    F

    serve customers better


    正确答案： A,C
    解析： 暂无解析

  • 第10题：

    单选题
    People made small shops into small game houses in order to _____.
    A

    make computer games more popular

    B

    get more money

    C

    help people to learn computer better

    D

    make people happy


    正确答案： A
    解析：
    根据第一段“A lot of small shops along busy streets have been made into small game houses in order to get more money.”可知，选项B正确。

  • 第11题：

    多选题
    Which two types of information might be found at the Small Business Partner Central website？ （）
    A

    sales program information

    B

    online product ordering

    C

    technology partner products and services

    D

    product information on the Data Center products

    E

    specialization and certification details


    正确答案： D,A
    解析： 暂无解析

  • 第12题：

    单选题
    The challenge that newspapers faced from the website is _____.
    A

    the display ads and the classified ads.

    B

    the classified ads and the small text-ads.

    C

    the small text-ads that appear alongside search engines

    D

    the localization of website and more elaborate service


    正确答案： B
    解析：
    由Excerpt 4可知，搜索广告可以像小广告一样起作用，并且，随着网站向网络用户开发本地化的、更细致的服务，搜索广告将逐渐挑战印刷分类广告。这说明，面临的挑战是网络本地化，并且提供更细致的服务。故D项为正确答案。

  • 第13题：

    The challenge that newspapers faced from the website is （ ）

    [A] the small text-ads that appear alongside search engines

    [B] the localization of website and more elaborate service

    [C] the display advertisements

    [D] the classified advertisements


    正确答案：B

  • 第14题：

    资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.
    By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.
    The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.
    In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.
    Here are some key takeaways from the report:
    Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.

    According to the passage, which of the following will NOT be included in the new report from BI Intelligence?

    A.An overall native forecast.
    B.Ad frequency and scalability issues.
    C.The forecasts for how revenues from these formats will grow over the next five years.
    D.The illustrations of what factors are driving up spending on each of these ad units.

    答案：A
    解析：
    本题考查的是细节理解。
    【关键词】NOT be included; in the new report from BI Intelligence
    【主题句】第4自然段We provide forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and scalability issues. 我们提供了有关这些格式收入在未来五年内如何增长的预测，并探究究竟是哪些因素，使得这些广告单元的支出增加。需要说明的是，由于这三种原生内容的收入可能会重叠，因此我们不提供全面的原生预测。最后，我们列出了依赖原生广告属性所面临的一些挑战，即广告频率和可伸缩性问题。
    【解析】本题的问题是“根据文章的说法，商业智能的新报告中不包括以下哪一项？”。选项A意为“整体原生预测”；选项B意为“广告频率和可扩展性问题”；选项C意为“预测未来五年这些格式的收入将如何增长”；选项D意为“说明哪些因素正在推动每个单位的支出”。根据主题句可知，商业智能的新报告中不包括总体的原生预测，故选A。

  • 第15题：

    资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.
    By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.
    The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.
    In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.
    Here are some key takeaways from the report:
    Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.

    The native display ad revenue in the US is predicted to account for____of total US display ad revenue by 2021?

    A.17%
    B.56%
    C.74%
    D.18%

    答案：C
    解析：
    【关键词】The native display ad revenue in the US; account for; by 2021
    【主题句】第2自然段 By 2021, native display ad revenue in the US, which includes native in feed ads on publisher properties and social platforms, will make up of total US display ad revenue, up from a share in 2016. 到2021年，在美国原生展示广告收入，包括在出版商的房地产和社交平台的原生信息流广告，将占美国展示广告总收入的，高于2016年的份额。
    【解析】本题的问题是“到2021年，美国原生展示广告收入预计占美国原生展示广告总收入的百分之几？”。根据主题句可知，到2021年，美国原生展示广告收入预计占美国原生展示广告总收入的，故选C。

  • 第16题：

    ADS报告的形式分为（）。

    • A、危急/紧急模式ADS报告，事件模式报告，交接点位置报告
    • B、危急/紧急模式ADS报告，事件模式ADS报告，改变飞行状态报告
    • C、危急/紧急模式ADS报告，事件模式ADS报告，固定时间间隔ADS报告
    • D、危急/紧急模式ADS报告，事件模式ADS报告，天气报告

    正确答案:C

  • 第17题：

    ADS报告的三种类型为（）。

    • A、巡航模式ADS报告；上升/下降模式ADS报告；进近模式ADS报告
    • B、危急/紧急模式ADS报告；事件模式ADS报告；固定时间间隔ADS报告
    • C、通信失效模式ADS报告；航空器遭劫持模式ADS报告；紧急情况模式ADS报告
    • D、位置报告模式ADS报告；飞行情报模式ADS报告；气象模式ADS报告

    正确答案:B

  • 第18题：

    Which two types of information might be found at the Small Business Partner Central website？ （）

    • A、 sales program information
    • B、 online product ordering
    • C、 technology partner products and services
    • D、 product information on the Data Center products
    • E、 specialization and certification details

    正确答案:A,E

  • 第19题：

    正常情况下，大气数据系统的数据如何显示？（）

    • A、ADS1显示在PFD1上，ADS2显示在PFD2上，ADS3显示在IES上
    • B、ADS1显示在MFD1上，ADS2显示在MFD2上，ADS3显示在IES上
    • C、ADS1显示在PFD2上，ADS2显示在PFD1上，ADS3显示在IES上

    正确答案:A

  • 第20题：

    正常情况下，大气数据系统的数据如何显示？（）

    • A、ADS1显示在PFD1上，ADS2显示在PFD2上，ADS3显示在IES上
    • B、ADS1显示在MFD1上，ADS2显示在MFD2上，ADS3显示在IES上
    • C、ADS1显示在PFD2上，ADS2显示在PFD1上，ADS3显示在IES上
    • D、ADS1显示在MFD2上，ADS2显示在MFD1上，ADS3显示在IES上

    正确答案:A

  • 第21题：

    单选题
    High clouds，composed of small white flakes or scaly globular masses，and often banded together to form a “mackerel sky”，would be classified as（）.
    A

    cirrus

    B

    cirrocumulus

    C

    altostratus

    D

    cumulonimbus


    正确答案： B
    解析： 暂无解析

  • 第22题：

    填空题
    Children who learn best from hands-on participation can be classified as kinesthetic learners.____

    正确答案： E
    解析：
    由题干中关键词“hands-on participation”定位至E段首句。该句提到了四种学习者，并在括号里解释了这些学习者的特点，故匹配段落为E段。

  • 第23题：

    单选题
    Please call us for more information as our website is currently _____ repair.
    A

    under

    B

    by

    C

    of

    D

    with


    正确答案： A
    解析：
    句意：由于我们的网站正处于维护阶段，请致电询问更多信息。under repair为固定搭配，表示“处于维修中，处于维护中”，符合句意，故A项正确。

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