第9题:
问答题
Practice 4 ‘Mini presentation’—about 6 mimes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? Analysing project feasibility ● Market research ● Implementation of the project ●… B WHAT IS IMPORTANT WHEN…? Dealing with cost control ● Monitor asset usage ● Improve productivity ●… C WHAT IS IMPORTANT WHEN…? Promoting a new product ● Distribution channel ● Perfect timing of launching ●...
正确答案:
【参考范例】
If you choose topic A
As far as I am concerned, market research should be carried out before starting any project. It is evident that the needs of the consumers should be considered brfor the launching of any project . If a certain product is abundant in the market, it can be a bad idea to make more of that kind of product. On the other hand, if people have certain needs of some products, it is the perfect time to design the projects for a good market will be there.
Of course, it is only with appropriate implementation can a positive impact be achieved., after the design is completed. For instance, financial support and well-trained personnel should be taken into consideration when implementing the project.
Furthermore, profitability analysis is another factor to consider. Before we carry out any project, we should do some profitability analysis. A lot can be revealed from studying economic indicators. Economic indicators mean the consumer confidence index, employment cost index, producer price index, consumer price index and so on. All of them will show the prosperity of market.
If you choose topic B
The completion of production and the profit of the company is closely connected with cost control. We should make a through calculation of monitor asset usage as well as the productivity and unit labor cost to make full use of all the assets. Improving the production line will be a good way to improve productivity, which will reduce the storage time and save money. As for asset usage, it will be wise to monitor if every piece of them is fully used.
We can also try to find substantial material for the sake of reducing the cost .By doing this, we can also ask for discount from the supplier. I am sure they will give favorable discounts to regular customers.
The participation of all the employees will be needed in terms of cost control. Actually, every section can contribute in one way or another. For instance, by improving their professional skills the accounting staff can help with the cost control. All in all, the well-being of the company needs the efforts of every section.
If you choose topic C
When promoting a new product, we should consider several factors. First of all, the distribution channel of the product is of prime importance. It is suggested that the designing of the whole promoting campaign be based on that. In other words, it is a choice of designing a universal way to advertise the product or allowing the retailers to do it their own way.
Secondly, perfect timing of the launching is also very significant. If there is the crash of similar products promoting in the same season, never take it lightly. An overflow of the product into the market is very likely to happen..
In addition, an appropriate media in promoting new products also means a lot. If a right media is chosen, target consumers can access the advertisement of the new product much easier., Besides, different strategies can be applied when different products are to be advertised. For instance, we can think of some new way to make the product known and accepted.
解析:
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