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单选题An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campa

题目
单选题
An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars.  Which of the following, if true, raises the most serious doubts about the vice president’s proposal?
A

Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.

B

The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.

C

The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to29.

D

Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.

E

The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.


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更多“An automaker is facing financial difficulties. The vice pres”相关问题
  • 第1题:

    人体感染乙肝病毒(HBV)后,很难在其血清中查出的抗原是

    A、HBsAg

    B、HBcAg

    C、HBeAg

    D、PreS1

    E、PreS2


    参考答案:B

  • 第2题:

    A dog will retreat when it encounters tough difficulties.()

    此题为判断题(对,错)。


    参考答案:错误

  • 第3题:

    听力原文:The primary objective of financial reporting is to provide information useful for making investment and lending decisions.

    (6)

    A.The financial reporting is to provide information for the investors and lenders only.

    B.The main aim of financial reporting is to offer information useful for decision-making.

    C.Investment and lending decisions can be made from the financial reporting.

    D.Investment and lending decisions can not be made from the financial reporting.


    正确答案:B
    解析:录音单句意思为“财务报告的主要目标是为投资者和贷款者做决定提供有用信息”。

  • 第4题:

    Luckin Coffee was facing charges of financial misconduct of offering dramatic discounts and vouchers to occupy the market.()

    此题为判断题(对,错)。


    参考答案:错

  • 第5题:

    The two most common specialized fields of accounting in practice are().

    A.managerial accounting and financial accounting

    B.managerial accounting and environmental accounting

    C.forensic accounting and financial accounting

    D.financial accounting and tax accounting systems


    正确答案:A

  • 第6题:

    该抗原是

    A.PreS1

    B.HBvAg

    C.HBeAg

    D.HBsAg

    E.HBcAg


    正确答案:E

  • 第7题:

    在乙型肝炎病毒感染患者体内,最早出现的抗原抗体系统是以下哪项

    A.PreS1和抗PreS1

    B.PreS2和抗PreS2

    C.HBsAg与抗FIBs

    D.HBsAg与抗HBc

    E.HBeAg与抗HBe


    正确答案:D

  • 第8题:

    人体感染HBV后,很难在其血清中查出的抗原是

    A.HBcAg
    B.HBeAg
    C.PreS1
    D.PreS2
    E.HBsAg

    答案:A
    解析:

  • 第9题:

    血液中不易查到的HBV抗原是()

    • A、HBsAg
    • B、HBcAg
    • C、HBeAg
    • D、preS1
    • E、preS2

    正确答案:B

  • 第10题:

    提示HBV复制的指标有( )

    • A、HBV-DNAP
    • B、HBV-DNA
    • C、PreS2
    • D、PreS1
    • E、HBsAg

    正确答案:A,B,C,D,E

  • 第11题:

    多选题
    下列对PreS1和PreS2抗原描述正确的是
    A

    含量的变化与血中HBVDNA的含量成正比

    B

    抗-PreS1和抗-PreS2常见于急性乙型肝炎恢复的早期

    C

    其检出可以提示病毒正在或者已经被清除

    D

    可作为病毒复制的指标

    E

    与病毒的活动性复制无关


    正确答案: A,B
    解析: 暂无解析

  • 第12题:

    单选题
    Please do not ______ to contact our office in case of any difficulties. We are always ready to help.
    A

    hesitate    

    B

    delay    

    C

    stop

    D

    postpone


    正确答案: C
    解析:
    万一碰到了任何困难,不要犹豫,直接联系我们,我们已经做好了帮助的准备。hesitate犹豫,踌躇。delay耽搁,延迟。postpone推迟,使延期。

  • 第13题:

    人体感染乙肝病毒后,很难在血清中查出的抗原是( )。

    A、HBsAg

    B、HBcAg

    C、HBeAg

    D、PreS1

    E、PreS2


    正确答案:B

  • 第14题:

    I have no doubt ( ) he will overcome all the difficulties.

    A.whether

    B.if

    C.that

    D.as to


    正确答案:C

  • 第15题:

    听力原文:M: There are several reasons why careful analysis of financial statements is necessary. What are they?

    W: First, financial statements are general-purpose statements. Secondly, the relationships between amounts on successive financial statements are not obvious without analysis. And thirdly, users of financial statements may be interested in seeing how well a company is performing.

    Q: What are they talking about?

    (17)

    A.The methods of financial statements.

    B.The necessity of careful analysis of financial statements

    C.The relationship among financial statements.

    D.The purpose of financial statements.


    正确答案:B
    解析:男士问的是仔细分析财务报表的必要性的理由,故B选项符合。D项说的是财务报表的目的,并非分析财务报表的目的。

  • 第16题:

    听力原文:The financial reporting is used to provide information useful for making investment and lending decision.

    (2)

    A.The objective of financial reporting is to provide information useful for making investment and lending decisions.

    B.The financial reporting is useless.

    C.The financial reporting can't help people to decide whether they invest on something or not.

    D.The financial reporting has no objectives.


    正确答案:A
    解析:单句的意思为“财务报告被用来为投资及借贷决策提供有用信息。”

  • 第17题:

    Our house is located at the foot of a hill, ____.

    A. it’s facing a stream

    B. it’s faced a stream

    C. its front facing a stream

    D. its front faced a stream


    答案:C

  • 第18题:

    人体感染乙型肝炎病毒后,很难在其血滴中查出的抗原是

    A.HBeAg

    B.HBsAg

    C.HBCAg

    D.PreS1

    E.PreS2


    正确答案:C

  • 第19题:

    Financial institutions deal with financial assets,assets that promise future payments from financial contracts, such as securities and loans.These institutions also deliver services, relying on their reputations to attract customers for relationships ofte


    答案:
    解析:
    金融机构处理金融资产,这些资产是承诺未来收益的金融合同,如股票和贷款。这些机 构同样提供服务,这依赖于声誉吸引基于信任关系的客户。类似地,非金融企业期望未来的现 金形式的收益,或者来自其有形的服务产品或者来自可识别的商标品牌、某个生产过程的专利。 因为资产种类众多,将其分为两类比较方便:实物资产和金融资产。实物资产是那些基于基本质量提供收益的资产,一个人的家的价值与其建筑质量、所在位置和大小相关,一个公司的主 要的电脑提供的收益是基于其速度、内存大小、用途的便利以及维修的频率,而金融资产是能 从签署合约的团体手中收到未来承诺收益的合约。 与其他机构一样,金融机构需要并使用资产,以使得收益超过成本,金融机构和其他公司 最关键的不同是金融机构持有的大部分资产事金融资产。金融机构使用来自存款者的资金来获 取对他人的金融索取权。他们也许会将资金借给个人、企业或者政府,它们也会购买其他企业 的股权,金融机构期望的未来收益依赖于他们购买的金融负债所有者的绩效。金融机构和其他 公司的主要区别并不在于它们筹集资金的方式,因为所有企业都这样筹集金融负债.而在于他 们如何运用这比资金。

  • 第20题:

    vice()

    • A、台钳
    • B、扁嘴钳
    • C、钳子
    • D、锤子

    正确答案:A

  • 第21题:

    乙型肝炎病毒的抗原系统,血清中不易检则到的成分是

    • A、HBsAg
    • B、HBcAg
    • C、HBeAg
    • D、PreS1抗原
    • E、PreS2抗原

    正确答案:B

  • 第22题:

    问答题
    前S抗原(PreS1,PreS2)检测

    正确答案:
    解析:

  • 第23题:

    单选题
    We may conclude from the passage that ______.
    A

    universities’ grants has risen less than 13%

    B

    universities are facing serious pension deficits

    C

    universities in the UK are predicting an average surplus of 1. 6% for the end of the financial year, so no need to worry for the moment

    D

    many universities have cut the number of research projects


    正确答案: C
    解析:
    题目问的是:我们可以从文中得出什么?倒数第13段提到“The report also noted that staffing costs, following the 13%three-year pay deal agreed in 2006, had risen at a faster rate than universities’ grants.”说明人事费增长13%,比大学津贴涨幅快,也就是说大学津贴涨幅少于13%。故选A。